Google and VMware : an Amission of Failure for Chrome OS?

Posted on Feb 16 2014 - 5:12am by Admin

The reconciliation between Google and VMware for virtualization of a Windows desktop directly into Chrome OS raises some questions about the strategies of the California firm and its ability to offer professional solutions.

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In unveiling its Chrome browser in September 2008 , Google explained that future software will be replaced by conventional Web applications more powerful . In his vision of cloud computing , the company plans to capitalize on HTML5 technologies (HTML , CSS and JavaScript ) associated with a remote server farm . Meanwhile, at present , the majority of Google’s revenue comes from advertising , the Mountain View company intends to diversify its activities and eyeing the professional market for several years.
Google and Microsoft are positioning themselves as rivals on several levels: online services, browser, operating system , telephony … In January , Google announced a new version of Chrome for Windows 8. Apparently innocuous , it acted as a true offensive against Microsoft . Configured by default, the browser turns into a version of Chrome OS system directly in the Modern UI interface. For some , the ability to virtualize Windows through a Chromebook is a new attack on Microsoft and especially on the professional market, the expensive new CEO Satya Nadella . In two months, Microsoft finally abandon Windows XP, and Google believes that its solution , in partnership with VMware is figure lower cost alternative . However, it is clear that this initiative also allows Google to rest again on Microsoft to truly meet the needs of most businesses.

Strategy “cloud computing” … with some compromise

Based on the observation that most users mainly use the browser of their operating system , Google explained in 2009 that Chrome articulated around a Linux kernel. This resulted in Chrome OS, strictly designed for web use and originally installed on some netbooks from Samsung and Acer system. The launch was, however, resulted in a false start in June 2011. The netbook market was over and management of offline had not been implemented. Finally Samsung and Acer had only sold a few thousand machines.
A business strategy … almost

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Side business , Google wants to offer an alternative to Microsoft Exchange to provide a solution for managing email , contacts , calendars , notes and tasks. While Microsoft dominates the professional market , Google sees an opportunity with Google Apps.

From the outset, this solution was relatively poorly perceived by professionals. While Microsoft offers to manage IT assets connected to an internal server, Google Apps data is stored … at Google, an awkward situation for CIOs concerned about data privacy . Suffice to say that the concerns were revived following the PRISM case …
In addition to this technical aspect is the nature of the offer is fully hosted questioned by companies. And Eric Orth , then Developer Product Google Apps, admitted that ” there are people who love Outlook. For the latter we developed Google Apps Sync for Microsoft Outlook ” , a utility to ensure data synchronization with a reference software on the market of the company. Probably a little too ambitious at first, Google has once again made a compromise.

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And what about this virtualization strategy announced this morning in partnership with VMware ? Google says that it will ” run your traditional software on a remote server and have the applications available on your Chromebook in the same way today. For example, your finance manager on Windows . ” Confession of failure? Certainly.
Currently , Chrome OS is not able to meet the needs of professionals. The Chromebook turns into a thin client in which it is possible to virtualize Windows. But then … why choose a Chromebook ? There are already plethora of solutions such as Desktop -as-a -Service, Cisco , Dell, Citrix and Parallels. So Google really brings this strategy ? Finally not much.

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If it is possible to virtualize a complete system internal network on a landline, the practice is very different in mobility . Besides the need to be permanently connected , it may well wonder about the performance of a Windows image via a 3G network.

Remains to determine the evolution of Chrome OS. Finally, the company may have a role to play in the field of video conferencing with Chromebox for Meetings , since for this case the Chrome OS is now linked to a particular purpose . However, it will deal with already popular with businesses whether Skype or WebEx solutions.

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